Seed Industry Event 2016:

Linking seed and supply chain


Fairmont St Andrews, St Andrews, Fife, Scotland
3 November 2016


Book now!

Thursday 3 November 2016.
At the event’s fantastic new home at the Fairmont St Andrews, St Andrews, Fife.


Why you should be there

  • Invaluable chance to hear expert insights on key challenges facing the industry

  • All the latest news, views and advice - from research to marketing

  • Opportunity to catch up with suppliers, customers and colleagues - and to make valuable new contacts

  • Conference, workshops and traditional dinner, all in one fast-moving day - the dedicated event for Britain’s seed potato and supply chain industries

The Seed Industry Event focuses on the issues that matter for those involved in seed potatoes and right down the supply chain.

There's also the traditional global perspective, helping you to plot your route ahead in the context of what both the GB industry and key overseas customers and competitors are doing.

So, whether you breed or grow seed or are involved in its agronomy, handling, merchanting or export, AHDB Potatoes Seed Industry Event 2016, is not to be missed.

Make the most of your visit! This year, the event is on a Thursday, making it convenient to attend for business, conduct other industry meetings and to extend into the weekend for those wanting to make the most of their trip.

The Seed Industry Event: a day well worth investing to ensure you and your business stay ahead of the curve on the opportunities and challenges to come.


The fast-moving, compact, one-day format culminates in the ever-popular Seed Industry Dinner. So after a packed day with keynote sessions and practical workshops, you can look forward to relaxing in the evening, renewing acquaintances and making valuable new contacts.


The Seed Industry Event will offer a packed programme of high-level, strategic and technical expertise, discussion and learning.

Keynotes and plenaries

Registration and coffee: 0900hrs

Programme commences: 1000hrs

Overview of seed supply chain: protecting our future

Tony Bambridge, Managing Director, B&C Farming

Improving the seed supply chain for potato retail

James Truscott, Managing Director, Branston Ltd

Brexit: implications for the industry

Peter Hardwick, Head of Exports, AHDB

Brexit Panel: Extended Q&A and discussion on this hot topic

Cedric Porter, Managing Editor, World Potato Markets

Insight into consumer markets

Rebecca Gladman, Consumer Insight Analyst, AHDB

Markets, prices, costs and opportunities

Victor Phaff, Secretary of N-W Europe Potato Group (NEPG), and Director, Phaff Marketing

Challenges in developed and developing markets – a first-hand look

Rufus Pilgrim, Commercial Director, R S Cockerills (and AHDB Potatoes Nuffield Scholar)

Afternoon Panel and Q&A

Afternoon's speakers and workshop leaders

Chairman's Summary and Close

Programme closes: 1730hrs

Drinks Reception: 1900hrs

Awards Ceremony and Dinner: 1945hrs


Workshops

Workshop 1: Tackling Blackleg: Special extended workshops examining research, best practice and next steps

Prof. Gerry Saddler, Dep. Head, SASA

Prof. Ian Toth, Controlling Weeds, Pests and Diseases Research Theme Leader, James Hutton Institute

Workshop 2: Storage: Storage control and optimisation – a bespoke session for delegates

Adrian Cunnington, Head of Sutton Bridge Crop Storage Research

Workshop 3: Sponsored Workshop: Minimising costs and improving efficiency of potato handling – the latest technologies

Nick Woodcock, Sales Manager, Tong Engineering


The programme may be amended or changed at any point at the organiser's discretion

Look out for event news in AHDB Potatoes publications, e-shots, on Twitter @AHDB_Potatoes and on potatoes.ahdb.org.uk/events

Peter Hardwick

Head of Exports, AHDB

Peter Hardwick is Head of International Market Development for the (AHDB) and heads up the team that manages international trade...
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Gerry Saddler

Dep. Head of SASA

Professor Gerry Saddler is the Deputy Head of Science and Advice for Scottish Agriculture (SASA)...
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Tony Bambridge

Managing Director, B&C Farming

Following a Nuffield Scholarship studying potato production and marketing we began expanding a potato enterprise in 1988...
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Victor Phaff

Secretary of N-W Europe Potato Group (NEPG), and Director, Phaff Marketing

Since many years Victor Phaff is the elected Secretary of the NEPG (North-Western European Potato Growers)...
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Rufus Pilgrim

Commercial Director, R S Cockerills (and AHDB Potatoes Nuffield Scholar)

Rufus is the Commercial Director, responsible for the fresh potato division of R S Cockerill in York...
Read More

Nick Woodcock

Sales Manager, Tong Engineering

As a time-served electrical engineer, Nick Woodcock has worked in the vegetable handling industry since 1990, with wide experience...
Read More

James Truscott

Managing Director, Branston Ltd

James Truscott joined Branston as Sales & Marketing Director in 2013 and took over as MD in May 2015.
Read More

Rebecca Gladman

Senior Markets Analyst, AHDB

In her role as Consumer Insight Analyst, Rebecca is responsible for providing analysis and insights...
Read More

Cedric Porter

Managing Editor, World Potato Markets

Cedric Porter publishes World Potato Markets, a weekly briefing on world potato...
Read More

Ian Toth

Controlling Weeds, Pests and Diseases Research Theme Leader, James Hutton Institute

After completing his PhD and post-doctoral studies on the bacterial potato pathogen Pectobacterium...
Read More

Adrian Cunnington

Head of Crop Storage Research, AHDB

A graduate of the University of Reading, Adrian has worked at Sutton Bridge, specialising in potato...
Read More

A conference package to suit everyone.

Early Bird rate available until 5pm on Wednesday 31st August 2016

For the Dinner only, when booking ten places, one place is free.

For the Complete delegate package, if booking 5 or more places, 10% discount is applied to Complete delegate tickets.

Delegate booking options:

Package Type Early Bird Rate (Excl. VAT) Standard Rate (Excl. VAT)
Complete delegate
The all-inclusive package booked by the vast majority of attendees.
(Includes conference, workshops, drinks reception, dinner, and accommodation.)
£292.00 £342.00
Delegate and dinner
Conference, workshops, drinks reception, and dinner. (Excludes accommodation.)
£216.00 £266.00
Delegate only
Includes conference, workshops, and lunch. (Excludes the drinks reception, dinner, and accommodation.)
£168.00 £218.00
Dinner only
For those only wishing to attend the dinner and/or for delegates wanting to invite additional colleagues and contacts to the drinks reception and dinner.
(Excludes accommodation, lunch, and all conference/workshop sessions.)
£60.00 £70.00
Dinner and accommodation
For those only wishing to attend the dinner and/or for delegates wanting to invite additional colleagues and contacts to the drinks reception and dinner. Including accommodation.
(Excludes lunch, and all conference/workshop sessions.)
N/A £194.17
Partner
A great option for partners of booked delegates wishing to take advantage of the 5* Fairmont St Andrews and its excellent spa and leisure facilities. Includes shared accommodation and breakfast (with someone booked as a complete delegate), drinks reception, and dinner. (Excludes all conference sessions and lunch.)
N/A £80.00
Prior night accommodation (2 November) or stay an extra night (4 November)
When you follow the "Book Now" link, you will also be offered the opportunity to book accommodation in the event hotel on the night prior (2/11/16) or the night after (4/11/16) on a bed and breakfast basis should you wish to do so.
N/A Single Occupancy: £124.17
Double Occupancy: £137.50

This year’s event will be higher-profile than ever.


Get your organisation’s brand in front of an influential industry and media audience. The earlier you begin your sponsorship campaign with us, the more exposure your brand will get!

Sponsorship this year can take a variety of formats to suit your marketing aims and budget and we would be happy to discuss ideas with you.

Please find below details of the packages available

Please contact: sophie.lock@ahdb.org.uk and 024 7647 8772

Headline Sponsor - £3,000 (& VAT)
  • 4 full conference delegate places
  • Exhibition stand area (3x1m) in refreshment and lunch area
  • Logo & profile on website and pre event correspondence
  • Inclusion of a brief organisational biog on the Sponsors page of the conference website
  • Logo on conference materials
  • Prominent branding at the event
  • Potential to deliver a workshop session (subject to session content being approved by AHDB)
Exhibitor package - £1,000 (& VAT)
  • 2 full conference delegate places
  • Exhibition stand area (3x1m) in refreshment and lunch area
  • Logo & profile on website and pre event correspondence
  • Inclusion of a brief organisational biog on the Sponsors page of the conference website
  • Logo on conference materials
Workshop sponsor - £1,500 (& VAT)
  • Ability to deliver one of the interactive workshop sessions at the conference (subject to session content being approved by AHDB)
  • 2 full conference delegate places
  • Exhibition stand area (3x1m) in refreshment and lunch area
  • Inclusion of a brief organisational biog on the Sponsors page of the conference website
  • Logo & profile on website and pre event correspondence
  • Logo on conference materials
Drinks reception sponsor - £1,000 (& VAT)
  • Inclusion of a brief organisational biog on the Sponsors page of the conference website
  • Logo & profile on website and pre event correspondence
  • Logo on conference materials
  • Prominent branding at the drinks reception
  • 2 complimentary places at the dinner

About The Venue

The 5-star Fairmont St Andrews resort encapsulates luxury, elegance and breath-taking surroundings in the ‘Home of Golf’. This special venue has stunning surroundings, a peaceful setting and stunning cliff-top views of St Andrews and the North Sea.

The resort has an array of fabulous facilities including two championship golf courses, The Kittocks and The Torrance, and excellent dining for every palette. The guestrooms are spacious and well-proportioned with thoughtful Scottish touches. The Signature Spa offers a wide range of well-being treatments and there is a spacious swimming pool, sauna, steam room, jacuzzi and relaxation room. Whatever the occasion, Fairmont St Andrews is the perfect location to turn your business event visit into a memorable stay. (Seed Industry Event participants will be able to take advantage of significantly reduced rates for golf and spa treatments)

www.fairmont.com/st-andrews-scotland/

By car

Driving directions from Edinburgh
  • Take A90 over the Forth Road Bridge on to the M90.
  • At junction 8 take the A91 towards St Andrews.
  • Follow A91 to St Andrews.
  • At St Andrews at the 1st roundabout take 2nd exit for town centre.
  • At next roundabout take 1st exit onto North Street.
  • Continue along North Street to Cathedral and follow the road round to the right.
  • At mini roundabout take 1st exit A917 for Crail.
  • Fairmont St Andrews is approximately 2.0 miles on the left.
Driving directions from Glasgow
  • From Glasgow take M8 towards Edinburgh.
  • At Junction 2 turn onto M9 and follow signs for the Forth Road Bridge.
  • Take A90 over the Forth Road Bridge on to the M90.
  • At junction 8 take the A91 towards St Andrews.
  • Follow A91 to St Andrews.
  • At St Andrews at the 1st roundabout take 2nd exit for town centre.
  • At next roundabout take 1st exit onto North Street.
  • Continue along North Street to Cathedral and follow the road round to the right.
  • At mini roundabout take 1st exit A917 for Crail.
  • Fairmont St Andrews is approximately 2.0 miles on the left.

By train

St Andrews is not on the train line. The nearest station is Leuchars on main line from London, Edinburgh and Aberdeen (20-minutes away from Fairmont St. Andrews). St Andrews may be reached by car, taxi or by bus from Leuchars. More information available from the concierge.

By air

Edinburgh Airport is located approximately 84 km / 52 miles, or about a 60 minute drive from the resort. It is possible to take the scenic route from Edinburgh Airport to St Andrews, driving through picturesque and charming fishing villages, but this adds approximately 30 minutes to the journey.

Glasgow Airport is located approximately 119 km / 74 miles or about a 2 hour drive from the resort.

Aberdeen Airport is located approximately 135 km / 84 miles or about a 2.5 hour drive from the resort.

Dundee Airport is located approximately 25 km / 15 miles or about a 25 minute drive from the resort.

For further information, please visit www.fairmont.com/st-andrews-scotland/map/mapanddirections/

AHDB Potatoes have appointed Glasgows to organise the event and host the online registration process.

For more information about AHDB Potatoes and their other events please visit the events section of their website here: http://potatoes.ahdb.org.uk/events.

Please direct all enquiries to Glasgows at the following:

Glasgows
Unit 5 Centurion Court
Leyland
PR25 3UQ United Kingdom
T: (+44) 01772 767733
E: ahdbpotatoes@glasgows.co.uk